Clothing
Expressive T-shirts, polos, dresses and everyday layers for men and women.
Explore clothing ↗The story of SDN Brand LLC
That is life.
Wear it your way.
2016
Founded in New York, C'est La Vie P.A.R.I.S is the signature clothing line of SDN Brand LLC.
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Our origin
A New York house built around freedom of expression.
SDN Brand LLC was established in 2016 with a clear belief: fashion should feel bold, colourful and personal. The house creates clothing, caps and accessories for men and women who want their style to reflect their individuality.
The name C'est La Vie is a familiar French phrase meaning 'That is life.' For SDN, it represents the freedom to pursue personal interests and express identity while respecting the rights and differences of others.
What we believe
The world becomes better when people respect each other’s differences.
That principle shapes the personality of the brand. Colour is used with confidence, signature graphics are made to be seen, and each collection leaves room for the wearer to make the final expression their own.
The collection
Designed for real life.
Caps
Embroidered signatures and vivid colourways designed to complete the look.
Explore caps ↗Accessories
Bags and lifestyle details that carry the SDN colour story beyond clothing.
Explore accessories ↗
Founder and CEO
Darryl
SDN Brand began with a desire to create wearable fashion that feels energetic, comfortable and individual. The wider SDN vision also values giving back and finding practical ways to support people beyond the immediate circle of the company.
From Brooklyn, the house continues to build a collection for customers who see personal style as a form of confidence.
Contact the houseBrooklyn, New York